Podcast
SEO 101 – Hosted by Ross Dunn and John Carcutt
A podcast designed for beginners to intermediate SEO professionals, covering the basics as well as advanced SEO tactics and strategies.
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SEO Manager
The next Amazon, Airbnb, or Canva needs you! the idea is out there, but how do you drive millions of eyes to your product? The answer is SEO. In a Career as an SEO Manager, you’ll harness the power of search engines to unlock the next big brand’s full potential, boosting visibility and driving organic traffic. Just as these industry giants used SEO to dominate their markets, you’ll craft strategies that increase search rankings and fuel business growth. Whether you're working with exciting startups or established global brands, SEO gives you the tools to shape the future and bring the next trillion-pound company into the spotlight.
Summary
The brands that dominate today’s digital landscape don’t get there by accident—they have SEO Managers engineering their rise to the top. As an SEO Manager, you’ll be the strategist behind a company’s online success, ensuring their website ranks ahead of the competition, attracts the right audience, and converts traffic into revenue. Whether you’re working with startups looking for their big break or global brands aiming to maintain their dominance, your role is to craft high-impact SEO strategies that drive sustainable growth.
But great SEO isn’t just about ranking first on Google—it’s about understanding search intent, optimising content, and building a strong technical foundation. In this role, you’ll be conducting in-depth keyword research, refining on-page and off-page SEO tactics, and working closely with developers to enhance site architecture and performance. You’ll ensure pages load quickly, are mobile-friendly, and follow best practices for crawling and indexing. Success also depends on mastering key SEO tools, including Google Search Console, Google Analytics, Ahrefs, and SEMrush, to track rankings, monitor performance, and identify optimisation opportunities.
SEO is a career for problem-solvers. Every ranking drop presents a puzzle to solve, and every improvement in search visibility is the result of carefully planned strategies. If you thrive on data analysis, strategic thinking, and seeing measurable results, this could be the perfect fit. A strong foundation in technical SEO, keyword research, and link-building is essential, along with the ability to communicate findings and strategies clearly to stakeholders. The world of SEO is constantly evolving with Google’s algorithm updates, so adaptability and a continuous learning mindset are non-negotiable.
If you’re ready to shape the future of digital success, a career as an SEO Manager offers endless opportunities, high demand, and the ability to make a lasting impact on the brands you work with.
Responsibilities
As an SEO Manager, your role is to drive organic search visibility, optimise digital content, and improve website performance. You'll be at the forefront of search engine optimisation, implementing effective strategies and measuring success through data-driven insights.
Develop and Execute SEO Strategy Create and implement comprehensive SEO strategies that align with business objectives. Identify opportunities for organic growth, prioritise optimisation efforts, and establish clear performance metrics to track success.
Master Keyword Research & Content Optimisation Conduct in-depth keyword research to understand search intent and market opportunities. Work with content teams to optimise website content, ensuring it meets both user needs and search engine requirements.
Lead Technical SEO Initiatives Perform regular technical audits to identify and resolve website issues affecting search performance. Collaborate with developers to implement technical improvements, enhance site architecture, and improve crawl-ability.
Drive On-Page & Off-Page Optimisation Guide on-page optimisation efforts including meta tags, internal linking, and content structure. Develop off-page strategies to build authority and improve search visibility through quality backlinks and digital PR.
Analyse & Report Performance Monitor website performance using analytics tools to track key metrics and identify trends. Create detailed reports that communicate SEO progress, challenges, and recommendations to stakeholders.
Stay Current with Industry Changes Keep pace with search engine algorithm updates and evolving SEO best practices. Continuously adapt strategies to maintain and improve search rankings while staying ahead of industry trends.
Key Skills & Traits
To thrive as an SEO Manager, you need a blend of technical expertise, analytical thinking, and strategic planning. You're part data scientist, part content strategist, and part technical optimiser. A deep understanding of search engines, a talent for analysing data, and the ability to adapt to algorithm changes will set you apart. This role is where technical knowledge meets creative strategy—turning insights into visibility and traffic into business growth.
Technical Expertise
A strong grasp of technical SEO principles including website architecture, crawlability, and performance optimisation is essential. Understanding how search engines work and staying current with algorithm updates helps you maintain and improve search rankings effectively.
Cross-functional Collaboration
Success in SEO requires working effectively with various teams including developers, content creators, and marketing specialists. Strong communication skills help you explain technical concepts to non-technical stakeholders and drive buy-in for SEO initiatives.
Strategic Planning
Creating comprehensive SEO roadmaps, prioritising initiatives, and aligning SEO efforts with broader business objectives helps drive meaningful results and demonstrate value to stakeholders.
Data Analysis
The ability to interpret complex data sets, identify trends, and translate insights into actionable strategies is crucial. This includes mastering analytics seo tools, understanding user behavior, and measuring campaign performance to drive continuous improvement.
Adaptability
The SEO landscape constantly evolves with new technologies and algorithm updates. Being able to quickly adapt strategies, learn new tools, and stay ahead of industry changes is essential for long-term success.
Content Strategy
Developing and implementing content strategies that align with search intent and business goals is key. This involves keyword research, content optimisation, and collaboration with content teams to create search-engine-friendly material that engages users.
Problem-Solving
Identifying and resolving technical SEO issues, developing solutions for ranking challenges, and creating strategies to overcome competition requires strong analytical and problem-solving abilities.
Education & Qualifications
Breaking into SEO management doesn’t require a formal degree, although a solid foundation in relevant fields can be helpful. What truly matters is a passion for digital marketing, analytical thinking, and a results-driven approach. Many successful SEO Managers started their careers without a degree, relying instead on self-taught skills, hands-on experience, and a commitment to continuous learning.
In this field, practical experience and demonstrable results matter more than academic credentials. Building a strong portfolio—whether through personal projects, freelance work, or internships—will significantly boost your credibility. Success in SEO comes from staying adaptable, continually improving your skill set, and showcasing your SEO achievements.
Lifestyle
A career in SEO Management offers flexibility and stability. Whether you work for an agency, in-house, or as a consultant, you'll find opportunities to work remotely or in dynamic office environments. From tech startups to established corporations, SEO expertise is valued across all industries.
The field is analytical, strategic, and constantly evolving. You'll spend time analysing data, optimising content, and developing strategies—always staying ahead of algorithm updates. While some SEO Managers prefer traditional office settings, many embrace hybrid work models and flexible scheduling.
The field is analytical, strategic, and constantly evolving. You'll spend time analysing data, optimising content, and developing strategies—always staying ahead of algorithm updates. While some SEO Managers prefer traditional office settings, many embrace hybrid work models and flexible scheduling.
This career provides excellent professional growth opportunities. You'll collaborate with developers, content creators, and marketing teams, building valuable cross-functional expertise. Whether you thrive in corporate structures or prefer consulting, SEO Management allows you to shape your career path.
85%
Remote SuitedWork Location Freedom – Most SEO roles offer remote work options, letting you work from home, office, or anywhere with good internet connectivity.
30%
StressfulSEO Managers can face stress, especially when dealing with tight deadlines, fluctuating search rankings, and adapting to frequent algorithm changes. The need to maintain high performance across multiple tasks can feel overwhelming at times.
70%
Work Life BlanceBalanced Schedule – Standard business hours are common, with flexibility for planning and strategy work around peak times.
SEO Managers often enjoy the challenge of combining data analysis with creative problem-solving. The role offers a sense of accomplishment when strategies lead to improved rankings and organic growth, making it a fulfilling and dynamic career.
40/hrs
WeeklyRegular Hours – Typical full-time schedules apply, with many companies offering flexible arrangements to accommodate focused work time.
Salary Data
SEO Managers typically earn between £35,000 and £45,000 per year when starting out. With experience, salaries average around £55,000, depending on location and employer, while senior roles can offer £65,000 or more.
Freelancers and contractors have varied earning potential, with day rates ranging from £300-£600 depending on expertise and project scope. Some consultants charge £50-£150 per hour, while successful agency owners can earn six figures or more annually.
£32,500
Entry
£38,469
Average
£62,681
Senior
Career Path
Becoming an SEO Manager doesn’t require a specific degree—what matters most is analytical thinking, technical expertise, and hands-on experience. While a background in marketing, computer science, or digital media can provide a strong foundation, many successful SEO Managers start by building their own websites, freelancing, or gaining experience through internships. Certifications, online courses, and a strong portfolio showcasing your optimization wins and strategy can be just as valuable as formal education. This role offers multiple entry points, making it an accessible and flexible career path.
SEO Specialist / Analyst
As an SEO Specialist, you’ll develop core skills by working hands-on with keyword research, content optimisation, and technical SEO tasks. You’ll assist in implementing SEO strategies, analysing website performance using analytics tools, and learning how to adapt strategies based on search engine algorithms.
SEO Manager
At the SEO Manager level, you’ll take on the responsibility of overseeing comprehensive SEO strategies, conducting technical audits, and collaborating with teams including content, development, and marketing. Your role will focus on driving organic growth, managing SEO projects, and aligning SEO efforts with broader business goals.
Senior SEO Manager and Leadership
As you progress to senior positions, your responsibilities expand to include managing budgets, developing enterprise-level strategies, and leading cross-functional teams. Senior SEO Managers focus on analysing search trends, optimising technical infrastructure, and aligning SEO strategies with broader business objectives. Leadership roles combine technical mastery with strategic oversight, making skills like advanced analytics, programming, and digital strategy highly valuable.
As you gain experience, you can advance to leadership positions such as Head of SEO, Digital Marketing Director, or even Chief Digital Officer (CDO). Many professionals also specialize in areas like technical SEO consulting, e-commerce optimisation, or international SEO strategy. Others may choose to freelance, contract, or start their own SEO agency. With the constant evolution of SEO and digital technologies, the opportunities for growth are vast—whether you’re working in-house, consulting, or exploring emerging trends like AI-driven SEO or voice search optimisation.
History of the Profession
SEO emerged alongside the internet itself, evolving from simple webpage optimisation to a sophisticated marketing discipline that shapes how businesses connect with their audiences online.
Reviews
Below, we've gathered insights from professionals working as SEO Managers to provide career tips and help you determine whether a career in SEO management is the right path for you.
Thriving in a Collaborative SEO Environment
Sophie
Working as an SEO Manager has been a rewarding experience. The collaborative culture and supportive management have fostered my professional growth. The company's commitment to employee development is evident through regular training sessions and clear progression paths. While the role can be demanding with tight deadlines, the flexibility of hybrid working allows for a healthy work-life balance. The team's camaraderie and shared goals make the challenges manageable and the successes even more fulfilling.
💰£38,000Annual
salary
salary
💼37Weekly hours
🏝️60%Remote suited
🤷♀️55%Stressful
⚖️70%Work life balance
Navigating the Dynamic Landscape of SEO Management
James
As an SEO Manager, I enjoy the ever-evolving nature of the digital landscape. The role requires continuous learning and adaptation, which keeps the work engaging. Collaborating with cross-functional teams to enhance online visibility is particularly satisfying. However, the fast-paced environment can be stressful, especially when managing multiple projects with tight deadlines. Despite the challenges, the opportunity to make a tangible impact on the company's digital presence makes it a fulfilling career.
💰£43,000Annual
salary
salary
💼40Weekly hours
🏝️70%Remote suited
🤷♀️60%Stressful
⚖️65%Work life balance
Balancing Creativity and Analytics in SEO Management
Emily
Being an SEO Manager allows me to blend creativity with data-driven strategies. Crafting content that resonates with audiences while optimizing for search engines is a fulfilling challenge. The role offers flexibility, with opportunities for remote work enhancing work-life balance. However, staying abreast of algorithm changes requires continuous learning, which can be demanding. Overall, the dynamic nature of SEO keeps me engaged and motivated.
💰£39,000Annual
salary
salary
💼38Weekly hours
🏝️75%Remote suited
🤷♀️58%Stressful
⚖️72%Work life balance
Similar Careers
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Resources
The following resources might help you to gain more insight and knowledge on your path to become a SEO manager.
Podcast
The Marketing School Podcast – Neil Patel & Eric Siu
This podcast provides practical SEO tips, digital marketing insights, and case studies to help professionals stay ahead of SEO trends.
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Book
"The Art of SEO" by Eric Enge, Stephan Spencer, and Jessie Stricchiola
A comprehensive guide to SEO, covering everything from technical SEO to link building, content marketing, and beyond.
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Book
"SEO 2024: Learn Search Engine Optimization" by Adam Clarke
A practical guide with up-to-date information on SEO techniques, tips, and strategies, perfect for both beginners and seasoned professionals.
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Video
Complete SEO Course for Beginners: Learn to Rank #1 in Google
Learn how to do search engine optimization in our complete SEO training course for beginners.
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Video
3 POWERFUL SEO Tips To Rank #1 On Google - Still Works In 2025.
SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google
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Course
The Ultimate SEO Training 2025 + SEO For Wordpress Websites
SEO Training From An SEO Agency Owner: Step By Step Process To Rank #1 on Google. Keyword Research, Technical SEO & More
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Course
Advanced SEO Strategies 2025 - Level Up Your SEO Knowledge
Learn Advanced SEO strategies from an award-winning SEO agency owner. Advanced On-page & Off-page SEO Strategies
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Complete SEO Course for Beginners: Learn to Rank #1 in Google
Learn how to do search engine optimization in our complete SEO training course for beginners.
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A day in the life of an SEO specialist
One keyword at a time, SEO is a valuable and important part of keeping a website visible, relevant and healthy in the eyes of search engines. The demand for SEO is at an all-time high and this fast-paced, innovative, and ever-evolving sector shows no signs of ever slowing down.
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Article
Why SEO Isn’t Just About Keywords Anymore
For years, keywords have been the backbone of SEO. While they still play a role, search engine algorithms have evolved to prioritize user experience, content quality, and context over simple keyword matching. Businesses that rely solely on keyword optimization risk falling behind in rankings. Understanding the new dimensions of SEO is crucial to maintaining visibility and relevance in search results.
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Specialisms
SEO Managers can choose to specialise in certain areas of their field. Below we take a look at a few popular specialisms.
Regulatory Bodies
While there is no specific regulatory body governing SEO management, practitioners must follow search engine guidelines and data protection regulations.
Professional organisations like the Search Engine Marketing Professional Organisation (SEMPO) and the International SEO Association provide industry guidance and best practices.