SEO 101 – Hosted by Ross Dunn and John Carcutt

Develop and Execute SEO Strategy Create and implement comprehensive SEO strategies that align with business objectives. Identify opportunities for organic growth, prioritise optimisation efforts, and establish clear performance metrics to track success.
Master Keyword Research & Content Optimisation Conduct in-depth keyword research to understand search intent and market opportunities. Work with content teams to optimise website content, ensuring it meets both user needs and search engine requirements.
Lead Technical SEO Initiatives Perform regular technical audits to identify and resolve website issues affecting search performance. Collaborate with developers to implement technical improvements, enhance site architecture, and improve crawl-ability.
Drive On-Page & Off-Page Optimisation Guide on-page optimisation efforts including meta tags, internal linking, and content structure. Develop off-page strategies to build authority and improve search visibility through quality backlinks and digital PR.
Analyse & Report Performance Monitor website performance using analytics tools to track key metrics and identify trends. Create detailed reports that communicate SEO progress, challenges, and recommendations to stakeholders.
Stay Current with Industry Changes Keep pace with search engine algorithm updates and evolving SEO best practices. Continuously adapt strategies to maintain and improve search rankings while staying ahead of industry trends.
Working as an SEO Manager has been a rewarding experience. The collaborative culture and supportive management have fostered my professional growth. The company's commitment to employee development is evident through regular training sessions and clear progression paths. While the role can be demanding with tight deadlines, the flexibility of hybrid working allows for a healthy work-life balance. The team's camaraderie and shared goals make the challenges manageable and the successes even more fulfilling.
As an SEO Manager, I enjoy the ever-evolving nature of the digital landscape. The role requires continuous learning and adaptation, which keeps the work engaging. Collaborating with cross-functional teams to enhance online visibility is particularly satisfying. However, the fast-paced environment can be stressful, especially when managing multiple projects with tight deadlines. Despite the challenges, the opportunity to make a tangible impact on the company's digital presence makes it a fulfilling career.
Being an SEO Manager allows me to blend creativity with data-driven strategies. Crafting content that resonates with audiences while optimizing for search engines is a fulfilling challenge. The role offers flexibility, with opportunities for remote work enhancing work-life balance. However, staying abreast of algorithm changes requires continuous learning, which can be demanding. Overall, the dynamic nature of SEO keeps me engaged and motivated.