Travel Agent

Travel agents help customers find, plan and book trips and holidays based on their needs, preferences and price range. Travel agents provide their clients with highly personalised and tailored trips, manage logistics and paperwork and provide knowledge and advice on passports, visas, vehicle rental, excursions and tours.

Good travel agents are excellent communicators, great with people and have meticulous attention to detail and research skills. The ability to work under pressure and handle unexpected issues and emergencies calmly is a valuable asset to anyone pursuing this career. 

Key Details

£22,500

Entry

£25,000

Average

£36,000

Senior

40 / Wk

Average Hours

Average Rating

Summary

If you’re a people person, a great communicator, have meticulous attention to detail and love travel, a career as a travel agent could be a great option for you.

Travel agents spend time communicating with clients about the trip they want to take, their needs and preferences. Travel agents conduct in-depth research and put together tailored and personalised travel options for their clients based on their conversations.

Travel agents manage all aspects of travel for their customers, including flights, accommodation, vehicle hire, excursions and special requests. They need a keen eye for accuracy in managing itineraries, and handling important information such as times, dates, passport numbers and costs.

Travel agents use their knowledge and experience to offer information and advice about destinations, as well as important information like visa requirements, vaccinations and travel insurance.

As emergencies and travel issues such as flight cancellations can happen unexpectedly, travel agents will sometimes need to work out of hours to help clients who may be experiencing travel stress. Agents will use their communication and problem-solving skills to find solutions for their customers efficiently while exercising patience and understanding for any stress their customers may be under.

A travel agent’s career can start with or without a relevant degree, with junior positions and apprenticeships for school leavers and entry-level starters. Others enter the field with Travel and Tourism BTEC diplomas or variations of Tourism Management BA degrees from university. There is no set qualification for entry, and the travel agent career has lots of opportunities for growth. Travel agents can move up to ranks into senior and management positions, forge out as independents, or side-step into related hospital fields. Some travel agents become events planners, hotel managers and tourism marketers.

In an era where people can use the internet to book their own travel, travel agents stand out by offering bespoke services, specialising in niche areas of tourism, and offering services that internet platforms and AI cannot replicate. Travel agencies and independent agents specialise in travel niches such as luxury travel, ecotourism, destination weddings and adventure holidays, to name a few. Others use their expertise and skills to offer their services to high-end clients, businesses and corporations who need complex travel arrangements and travel logistics management.

There is much flexibility in how a travel agent can work, with some working more traditional on-site office hours at an agency, some working a mixture of remote and on-site, and others working completely remotely. There are many established, independent and specialist travel agencies, and some travel agents work as independent freelancers or start their own travel businesses.

Good travel agents are personable, super organised, great communicators, and knowledgeable and enthusiastic about travel. They can work under pressure to handle unexpected issues and find it rewarding to help people have great travel experiences and create lifelong memories.

Responsibilities

A travel agent is responsible for helping customers to plan and book their travel and find package holidays. Their key responsibilities are as follows: 
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    Engaging with customers Talking with customers about their travel needs and preferences and discovering travel plans or a package holiday that works for them. Using vendor databases and existing travel client relationships to find flights, trains, hotels, cruises, tours and excursions to offer customers.

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    Researching travel options Finding suitable travel options for customers’ needs, calculating costs and presenting them to the customer. Using sales skills and techniques to help customers choose a travel option to book.

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    Making bookings Using online vendors and direct client contacts to book travel and accommodation for customers. Compiling and sending itineraries and plans of all travel, stays and excursions to customers.

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    Sharing travel knowledge Building knowledge of destinations and travel options by studying and visiting different locations, staying in recommended hotels and going on tours and excursions. Using this knowledge to advise clients about passports, visas, vaccinations, tours and vehicle hire on their trip.

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    Managing customers’ bookings Keeping up to date with customers’ bookings and informing customers of updates, changes to flight times or cancellations. Arranging refunds when needed and handling complaints from customers.

Key skills & traits

Good travel agents have built a range of skills, the most important being communication and customer service, as well as attention to detail and selling tactics.

Information technology

Confident use of main computer software, travel booking and reservation systems, and online payment platforms. Knowledge and experience with social media and email for marketing purposes.

Communication skills

Strong verbal and written communication skills to explain and share information clearly and effectively with customers, colleagues and suppliers. Active listening skills in conversations with customers, and handling customer concerns with empathy and understanding.

Organisation

Organisational skills to manage complex booking systems, itineraries and detailed documents. Managing clients, suppliers and resources effectively for efficient workflow.

Sales and negotiation

Sourcing tailored travel solutions for customers and using sales skills to secure deals. Negotiating with travel suppliers and providers to get the best package for customers, and upselling services and excursions to customers.

Customer service

A desire to help people with their travel plans and tailor bookings to each customer’s needs and preferences. Strong professionalism and consistency, especially when resolving issues and handling complaints.

Patience

Ability to be patient with customers and their needs, and to work under pressure when handling deadlines, or unexpected travel issues. Skills to remain professional, friendly and calm when helping customers who may be worried or frustrated facing travel issues.

Attention to detail

A keen eye for accuracy in managing itineraries, handling times, dates, passport numbers and costs. Proficiency in identifying discrepancies and anticipating challenges to ensure smooth customer experiences.

Interest in the Travel Industry

Knowledgeable about geography, the wider travel industry, transportation and holiday locations. Ability to share details about visas, vaccinations and other key information

Education & qualifications

Becoming a travel agent doesn’t require specific education or qualifications. Many travel agents develop through on-the-job training, professional certifications and personal experience.

You can apply for a government-backed apprenticeship or trainee travel agent role with a secondary school education and a keen interest in the industry. Some employers will ask for English and maths GCSEs or equivalent. For further education, there are hospitality courses at GSCE, college and university levels that will prepare you for the role.

For any level position, a proven interest in and knowledge of the industry is helpful, as well as sharing relevant previous experience and job roles. There are several short online courses that may supplement your knowledge and help prepare you for the role.

Once you have some experience in a travel agent role, you might consider joining professional bodies such as the Association of British Travel Agents (ABTA) for extra training, certification and support. 

Lifestyle

A career as a travel agent is a good option for people who are enthusiastic about travel, with lots of opportunities to travel for free and at reduced rates through work. This career is a good option for any travel enthusiast who might describe themselves as a "people person", and finds it rewarding to help others.
75%
Remote Suited
Many travel agents work remotely through online-only or flexible agencies or as independent agents. Employers may expect customer meetings in person.
60%
Stressful
This job can become stressful with unexpected issues such as cancelled flights and handling distressed customers, which can also happen outside work hours.
50%
Work Life Blance
Travel agents can work flexibly, but customer emergencies can occur at any time and timezone, impacting agents' personal time unexpectedly.
4.5Enjoyment
Our collection of reviews from industry professionals have scored being a travel agent as 4.5 out of 5 on average.
40/hrs
Weekly
Travel agents usually work 40-hour weeks. During peak seasons or when managing complex customer itineraries, agents may work overtime, evenings and weekends. 

Salary data

The average salary for a travel agent in the UK is £25,000. Entry level travel agents can expect to earn around £22,500 per year, while more senior agents earn over £36,000. An intermediate freelance travel agent can expect to earn £15+ per hour.
£22,500

Entry

£25,000

Average

£36,000

Senior

Career path

The career path of a travel agent doesn’t require specific education or qualifications as a starting point, and many agents come from diverse backgrounds. Some travel agents launch their careers after gaining college qualifications or degrees in tourism and hospitality, while others start in junior roles or as trainees or apprentices.

Travel agents have a number of career progression opportunities within the field, as well as options to work independently or freelance, to start their own businesses, and to step into related industries. 

Junior Travel Agent

Working within a travel agency in building customer relationships, giving advice and assisting colleagues in planning trips and holidays for customers. With support and training, a junior travel agent will start making bookings and handling payments for customers’ reservations.

Travel Agent

With more experience than a junior, a travel agent works independently to build a customer base, consult with customers, research and tailor trip options based on their needs and secure their bookings. They network and build relationships with tourism vendors to get the best deals for customers and commission rates for themselves and the agency.

Senior Travel Agent

Takes on a leadership role with the agency, handling and managing more complex travel arrangements and VIP clients. They support and oversee junior staff and may offer training or mentorship. Senior agents generally use their strong relationships with vendors to negotiate better deals and margins on bookings, often working with or specialising in more premium travel offerings.
These represent some career paths for travel agents who stay in the field, but the travel and tourism industry offers many opportunities for career progression, side-stepping and change.

Career progression can look like the above for some travel agents, moving through the tiers of travel agent before moving into management roles such as branch manager and franchise manager.

Some travel agents branch out as entrepreneurs and work as independent freelance agents, while others start travel businesses or open franchise travel agencies.

Travel agents have a number of career progression options, and many travel agents choose to specialise in a niche such as luxury travel, destination weddings and ecotourism.

Some travel agents will use their experience to branch out into connected industries, working in event planning, hospitality management, tourism marketing and PR, and education.

History of the profession

The role of a travel agent started in the mid-1800s, with Thomas Cook often credited as the person who started the profession. The travel industry grew alongside developments in transportation, growing rapidly throughout the 1900s and 2000s with ships, trains, cars and planes enabling further and more accessible travel opportunities. The industry faced challenges after the advent of the internet with the availability of so many online travel platforms, and travel agents have had to adapt by specialising in niche tourism and providing customers with personalised experiences. Travel agents today combine their customer service and sales skills with technology to offer a highly tailored service to clients. 

1840s

The First Travel Agents
In 1840, noted businessman Bernardo Abreu founded the Abreu Agency in Porto, Portugal, selling train tickets to Lisbon, ship passages to and from South America, and providing passport and visa services. Around the same time, Thomas Cook in the UK started a venture that often has him credited as the first professional travel agent. His is also known as one of the first developers of “package tours”.On 5th July 1841, Thomas Cook took around 485 people on a return rail journey from Leicester to Loughborough, charging one shilling per person. This was his first excursion and is seen by many as the birth of the tourism industry. He founded Thomas Cook & Sons in 1872 with his son John Mason Andrew Cook.

1900s-1920s

The Growth of Tourism
The development of steamships, trains and early aircrafts enabled travel agents to offer many more travel options. Travel agencies started to offer international travel around Europe, to the US and beyond. During this time agencies first started to make use of advertising, promoting the far-flung destinations they could now reach.

1940s-1960s

Post-War Travel Boom
After World War II, the travel and tourism industry benefitted from the development of commercial air travel and a growth in the income and wealth of the general public. Travel agencies were at the core of travel booking and were relied on to manage flights, hotel stays, packages and more for an ever-growing pool of customers.

1970s-1980s

The Golden Age of Travel Agents
The development of computerised reservation systems like American Airlines’ SABRE revolutionised the booking process for travel agents. Travel agencies thrived in this pre-internet “golden age” where they were the key to booking travel. The new availability of long-haul flights and cruise vacations opened up the world to customers and further money-making opportunities to agents.

1990s-2000s

The Dot Com Era
The internet revolutionised tourism for the general public, who could use new platforms like Expedia, Booking.com and Travelocity to book their own trips directly. Though many people still chose to use traditional travel agencies, they experienced a sharp decline as people welcomed the convenience of booking travel themselves. Many travel agents rebranded themselves, using their knowledge to focus on niche markets and specialities, such as destination weddings, cruises and adventure holidays.

2010s-Present

Travel Agent Specialties Today
Many travel agents today offer specialist, highly-tailored and personalised services that cannot be offered by websites and AI. Many specialise in niche areas of tourism, while others are enlisted by businesses, corporations and high-end clients to manage complex travel itineraries and deal with any possible issues, restrictions or emergencies.

Reviews

We think that hearing from other professionals in the field is perhaps the best way to figure out whether a career as a travel agent could be the career for you!

Independent Travel Agent

Linda

My clients are the best thing about being a travel agent. I have been so lucky to have some amazing people who have entrusted their trips to me. I’ve made new friends and I’ve helped travellers create memories. The other best part is the people I meet who work in the hospitality industry in any given country. I’ve had so many interesting conversations with B&B owners, guides, shopkeepers, restaurant workers, taxi drivers and vineyard owners. It all comes down to the people!

Mid-Level Travel Agent

Jesse

I really love my job, but there are times that I hate it, but those are usually during emergencies or things out of my control, like unforeseen flight issues and hurricane season! The biggest challenge is building your clientele, then if you’re good at your job you’ll keep that clientele. I work mostly remotely with occasional in-person staff days and meetings, and I love the freedom I have to work flexible hours and from anywhere in the world when it’s my turn to travel.

Freelance Travel Consultant

Daniel

This job isn’t as glamorous as it sounds. It is for all intents and purposes a sales job, you have to love people and be good at communicating with and selling to them. It’s a very independent job, there is no after-hours call centre to forward clients to, if there’s an issue with one of your clients, it’s up to you to fix it, whatever the time of day. It takes a few years to build a good revolving client list, so the wage isn’t always livable in that time. If something happens and it’s your client’s fault, expect them to blame you. This job is thankless and tiring, and you don't make a lot of money at it.

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Resources

Want to learn more about being a travel agent? We’ve put together these resources to help you learn more about the travel and tourism industry and prepare for a travel agent career. 

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Regulatory bodies

The following Regulation is relevant to becoming a travel agent.