Travel Agent
Good travel agents are excellent communicators, great with people and have meticulous attention to detail and research skills. The ability to work under pressure and handle unexpected issues and emergencies calmly is a valuable asset to anyone pursuing this career.
Key Details
Entry
Average
Senior
Average Hours
Average Rating
Summary
Travel agents spend time communicating with clients about the trip they want to take, their needs and preferences. Travel agents conduct in-depth research and put together tailored and personalised travel options for their clients based on their conversations.
Travel agents manage all aspects of travel for their customers, including flights, accommodation, vehicle hire, excursions and special requests. They need a keen eye for accuracy in managing itineraries, and handling important information such as times, dates, passport numbers and costs.
Travel agents use their knowledge and experience to offer information and advice about destinations, as well as important information like visa requirements, vaccinations and travel insurance.
As emergencies and travel issues such as flight cancellations can happen unexpectedly, travel agents will sometimes need to work out of hours to help clients who may be experiencing travel stress. Agents will use their communication and problem-solving skills to find solutions for their customers efficiently while exercising patience and understanding for any stress their customers may be under.
A travel agent’s career can start with or without a relevant degree, with junior positions and apprenticeships for school leavers and entry-level starters. Others enter the field with Travel and Tourism BTEC diplomas or variations of Tourism Management BA degrees from university. There is no set qualification for entry, and the travel agent career has lots of opportunities for growth. Travel agents can move up to ranks into senior and management positions, forge out as independents, or side-step into related hospital fields. Some travel agents become events planners, hotel managers and tourism marketers.
In an era where people can use the internet to book their own travel, travel agents stand out by offering bespoke services, specialising in niche areas of tourism, and offering services that internet platforms and AI cannot replicate. Travel agencies and independent agents specialise in travel niches such as luxury travel, ecotourism, destination weddings and adventure holidays, to name a few. Others use their expertise and skills to offer their services to high-end clients, businesses and corporations who need complex travel arrangements and travel logistics management.
There is much flexibility in how a travel agent can work, with some working more traditional on-site office hours at an agency, some working a mixture of remote and on-site, and others working completely remotely. There are many established, independent and specialist travel agencies, and some travel agents work as independent freelancers or start their own travel businesses.
Good travel agents are personable, super organised, great communicators, and knowledgeable and enthusiastic about travel. They can work under pressure to handle unexpected issues and find it rewarding to help people have great travel experiences and create lifelong memories.
Responsibilities
Engaging with customers Talking with customers about their travel needs and preferences and discovering travel plans or a package holiday that works for them. Using vendor databases and existing travel client relationships to find flights, trains, hotels, cruises, tours and excursions to offer customers.
Researching travel options Finding suitable travel options for customers’ needs, calculating costs and presenting them to the customer. Using sales skills and techniques to help customers choose a travel option to book.
Making bookings Using online vendors and direct client contacts to book travel and accommodation for customers. Compiling and sending itineraries and plans of all travel, stays and excursions to customers.
Sharing travel knowledge Building knowledge of destinations and travel options by studying and visiting different locations, staying in recommended hotels and going on tours and excursions. Using this knowledge to advise clients about passports, visas, vaccinations, tours and vehicle hire on their trip.
Managing customers’ bookings Keeping up to date with customers’ bookings and informing customers of updates, changes to flight times or cancellations. Arranging refunds when needed and handling complaints from customers.
Key skills & traits
Information technology
Communication skills
Organisation
Sales and negotiation
Customer service
Patience
Attention to detail
Interest in the Travel Industry
Education & qualifications
You can apply for a government-backed apprenticeship or trainee travel agent role with a secondary school education and a keen interest in the industry. Some employers will ask for English and maths GCSEs or equivalent. For further education, there are hospitality courses at GSCE, college and university levels that will prepare you for the role.
For any level position, a proven interest in and knowledge of the industry is helpful, as well as sharing relevant previous experience and job roles. There are several short online courses that may supplement your knowledge and help prepare you for the role.
Once you have some experience in a travel agent role, you might consider joining professional bodies such as the Association of British Travel Agents (ABTA) for extra training, certification and support.
Lifestyle
Salary data
Entry
Average
Senior
Career path
Travel agents have a number of career progression opportunities within the field, as well as options to work independently or freelance, to start their own businesses, and to step into related industries.
Junior Travel Agent
Travel Agent
Senior Travel Agent
Career progression can look like the above for some travel agents, moving through the tiers of travel agent before moving into management roles such as branch manager and franchise manager.
Some travel agents branch out as entrepreneurs and work as independent freelance agents, while others start travel businesses or open franchise travel agencies.
Travel agents have a number of career progression options, and many travel agents choose to specialise in a niche such as luxury travel, destination weddings and ecotourism.
Some travel agents will use their experience to branch out into connected industries, working in event planning, hospitality management, tourism marketing and PR, and education.
History of the profession
Reviews
Independent Travel Agent
My clients are the best thing about being a travel agent. I have been so lucky to have some amazing people who have entrusted their trips to me. I’ve made new friends and I’ve helped travellers create memories. The other best part is the people I meet who work in the hospitality industry in any given country. I’ve had so many interesting conversations with B&B owners, guides, shopkeepers, restaurant workers, taxi drivers and vineyard owners. It all comes down to the people!
Mid-Level Travel Agent
I really love my job, but there are times that I hate it, but those are usually during emergencies or things out of my control, like unforeseen flight issues and hurricane season! The biggest challenge is building your clientele, then if you’re good at your job you’ll keep that clientele. I work mostly remotely with occasional in-person staff days and meetings, and I love the freedom I have to work flexible hours and from anywhere in the world when it’s my turn to travel.
Freelance Travel Consultant
This job isn’t as glamorous as it sounds. It is for all intents and purposes a sales job, you have to love people and be good at communicating with and selling to them. It’s a very independent job, there is no after-hours call centre to forward clients to, if there’s an issue with one of your clients, it’s up to you to fix it, whatever the time of day. It takes a few years to build a good revolving client list, so the wage isn’t always livable in that time. If something happens and it’s your client’s fault, expect them to blame you. This job is thankless and tiring, and you don't make a lot of money at it.
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