Article
What is Digital Project Management
This guide aims to give a clear understanding of what project management looks like in the digital space. Have a click around their website to explore the career further!
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Digital Project Manager
Will You Lead The Team That Brings Flying Cars Into Reality ?
As much as the statement above sounds unrealistic, only 30 years ago the thought of self driving cars held the same place in peoples minds. Thanks to companies like Tesla these products are now a reality and guess who the driving force behind these projects were? Digital project managers are at the forefront, leading the teams who wrote the code that allow these cars to operate , they designed the websites that sell the cars , they created the AI that works along side you and your car. Without Digital project managers these innovations wouldn't exist! Are you up for the challenge ?
Since the turn of the century, digital project managers have played a key role in shaping some of the world's most influential companies, like SpaceX, Apple, and Microsoft. They've helped develop products we can't live without, from social media and AI to e-commerce, just to name a few. Careers in digital project management and the digital project management tools you'll learn open doors to working with pioneering tech giants like Google, Nvidia, and OpenAI, who are currently at the forefront of AI development. This gives you the opportunity to work on groundbreaking projects that push the boundaries of technology.
Who knows, maybe you might even help take us to Mars ?
As much as the statement above sounds unrealistic, only 30 years ago the thought of self driving cars held the same place in peoples minds. Thanks to companies like Tesla these products are now a reality and guess who the driving force behind these projects were? Digital project managers are at the forefront, leading the teams who wrote the code that allow these cars to operate , they designed the websites that sell the cars , they created the AI that works along side you and your car. Without Digital project managers these innovations wouldn't exist! Are you up for the challenge ?
Since the turn of the century, digital project managers have played a key role in shaping some of the world's most influential companies, like SpaceX, Apple, and Microsoft. They've helped develop products we can't live without, from social media and AI to e-commerce, just to name a few. Careers in digital project management and the digital project management tools you'll learn open doors to working with pioneering tech giants like Google, Nvidia, and OpenAI, who are currently at the forefront of AI development. This gives you the opportunity to work on groundbreaking projects that push the boundaries of technology.
Who knows, maybe you might even help take us to Mars ?
Summary
The role of a Project Manager can be an incredibly fulfilling role, seeing your projects flourish due to you and your teams hard work is incredibly rewarding, the challenging aspects of the role only enhance the satisfaction when you get it right! At its core your role is to plan, organise and manage online projects from start to finish, on time , within budget and ensuring quality management is kept at a high standard. The Projects Success is in your hands!
If you're searching for diversity within your career, Digital project managers will have the opportunity to work along side marketers-developers, project stakeholders-CEOs. Be it from the people that run the company, to the creatives that design the company logo, you will work with them all. Like other project management roles, a Digital Project Manager will need to collaborate. They may work aside Scrum Masters, Software Engineers, Web Designers, Product Managers, Digital Marketing Managers and other digital specialists, as well as other internal and external stakeholders.
It follows that a Digital Project Manager has the same role as a Project manger but with a focuses on digital projects. Projects could involve developing or building websites, apps, digital games, software or digital marketing campaigns. the diversity within the digital sector is vast, again wether you want to help develop the next Minecraft or help develop the AI that's used in Siri, there will be something for you.
A Digital Project Manager you have the choice of where you work. The opportunities to work remote, hybrid or full time are completely up to you and the company you choose to work for (unlike other project management areas such as construction project management) . As Digital Project management is so prevalent within the Tech industry, the choice of where you work is limitless and thus the opportunity to pick where you work from is vastly increased. you may work for an agency, tech firm or marketing department, but also for a company in any industry may that requires digital development.
Being a good Digital Project Manager carries a diverse set of responsibilities, and there are some important required skills and suggested qualifications for anyone who is seriously considering this role as a career. we go into more detail in our key skills and traits section but here are a few accreditations as examples
1. PRINCE 2 ( Not a must but many employers like to see this qualification)
2. PMP
3. A degree in a relevant subject e.g. project management
4. Experience on Project management software like Asana
If you're searching for diversity within your career, Digital project managers will have the opportunity to work along side marketers-developers, project stakeholders-CEOs. Be it from the people that run the company, to the creatives that design the company logo, you will work with them all. Like other project management roles, a Digital Project Manager will need to collaborate. They may work aside Scrum Masters, Software Engineers, Web Designers, Product Managers, Digital Marketing Managers and other digital specialists, as well as other internal and external stakeholders.
It follows that a Digital Project Manager has the same role as a Project manger but with a focuses on digital projects. Projects could involve developing or building websites, apps, digital games, software or digital marketing campaigns. the diversity within the digital sector is vast, again wether you want to help develop the next Minecraft or help develop the AI that's used in Siri, there will be something for you.
A Digital Project Manager you have the choice of where you work. The opportunities to work remote, hybrid or full time are completely up to you and the company you choose to work for (unlike other project management areas such as construction project management) . As Digital Project management is so prevalent within the Tech industry, the choice of where you work is limitless and thus the opportunity to pick where you work from is vastly increased. you may work for an agency, tech firm or marketing department, but also for a company in any industry may that requires digital development.
Being a good Digital Project Manager carries a diverse set of responsibilities, and there are some important required skills and suggested qualifications for anyone who is seriously considering this role as a career. we go into more detail in our key skills and traits section but here are a few accreditations as examples
1. PRINCE 2 ( Not a must but many employers like to see this qualification)
2. PMP
3. A degree in a relevant subject e.g. project management
4. Experience on Project management software like Asana
Responsibilities
A Digital Project Manager has a well-defined set of responsibilities - for most roles they will need to do some or all of the following.
Coordination and Communication Responsible for acting as a point of contact between stakeholders (i.e. clients, teams, executives, external companies and more).
Task and Personnel Management Part of the role of Digital Project Management involves delegating tasks to team members, for example, designers, developers, copywriters.
Risk and Issue Management Risk & Issue Management are separate activities, but both involve keeping the project on track, mitigating risks and handling unexpected issues.
Budget and Timeline Management Digital Project Managers must ensure that their projects do not spend more money than necessary and are completed on time.
Project Planning and Strategy A DPM must define the goals, deliverables and timelines of a project to align with company objectives. This involves producing roadmaps and other key documents.
Quality Assurance and Testing Not only must a DPM produce deliverables - in many cases they should also ensure they meet quality standards and project requirements. This may involve testing, troubleshooting and creating streamlined process.
Key Skills & Traits
Being a Digital Project Manager requires a blend organisational skills, analytical minds and interpersonal abilities in order to be successful. Digital knowledge is likely to be a requirement.
Project Management
Project Management is a skill in itself, which encompasses the ability to effectively plan, oversee and complete projects according to a methodology.
Time Management
Handling multiple tasks, timelines, and responsibilities will require strong organisational skills.
Knowledge of Key Tools
Including Project Management Tools (Asana, Basecamp, Trello, Jira), Communications Tools (Slack, Teams, email) and specific digital tools.
Relevant Technical Knowledge
Familiarity with relevant digital concepts is always beneficial. Examples include knowledge of programming frameworks / languages (such as HTML or CSS), marketing channels (such as SEO or PPC), etc.
Problem Solving
Possible problems for a DPM include scope creep, balancing constraints, budgeting or timeline issues, scheduling conflicts and personnel incidents.
Adaptability
Projects often face unforeseen changes, so a DPM must be comfortable thinking on their feet and adapting the project plan/ project scope to find solutions under pressure.
Communication and Collaboration
For example, managing team members who will carry out work, reporting to executives and liaising between stakeholders.
Analytical Skills
The ability to interpret data, measure the performance of a project or make data-informed decisions.
Education & Qualifications
Anyone can become a Digital Project Manager—with or without a formal degree. While some employers value qualifications in business, marketing, or tech-related fields, what really matters is your ability to lead teams, manage timelines, and deliver results. Many successful Digital Project Managers started out in other roles—such as marketing, design, development, or admin—and worked their way into project management by building strong organisational and communication skills.
Success in this field is built on experience, adaptability, and leadership. Being able to plan effectively, manage client expectations, and keep projects on track is more important than any certificate. Whether you're working in an agency, in-house team, or as a freelancer, your ability to bring people together and get things done is what counts.
Lifestyle
The lifestyle of a Digital Project Manager is fast paced and thought provoking - although the role can be challenging a good work-life balance is certainly achievable. The role allows for amazing opportunities to work on groundbreaking projects that may shape the way we operate a civilisation. Remote / Hybrid work aren't uncommon with many teams operating simultaneously across the globe you may not be required to be based in a single location, that being said some companies prefer a boots on the ground approach to working. In general the role is reported to be enjoyable, and typically your working week will sit at around 40 hours
65%
Remote SuitedMay be suitable for remote working - however many Digital PM’s are still required in office.
55%
StressfulDigital Project Management is considered moderately but not overly stressful. You will likely have to juggle many balls.
70%
Work Life BlanceGood opportunities for work-life balance. Overtime may be required for tough projects or those approaching deadlines.
Our collection of reviews from professional Digital Project Managers have scored enjoyment as 4.0 out of 5.0 on average.
40/hrs
WeeklyTypical working hours for an an employer are a standard 40 hours / week.
Salary Data
The average salary for a Digital Project Manager in the UK is £41,000 before tax. Junior Project Managers will make less - around the £33,000 mark, whilst for more senior DPM’s a salary of £52,000 or more is not uncommon.
£33,000
Entry
£41,000
Average
£52,000
Senior
Career Path
In Project Management generally there is a distinction between a Junior and Senior; usually a Junior will have more support by a Senior PM or mentor. If a role does not specify either Junior or Senior, you should assume that you will be responsible for managing projects independently.
It is certainly possible to pivot from a different digital role into a Digital Project Management role, however this may require studying for certifications. It is also important to mention that some Entry level or Junior positions may require an industry specific qualification or a degree in a relevant field.
It is certainly possible to pivot from a different digital role into a Digital Project Management role, however this may require studying for certifications. It is also important to mention that some Entry level or Junior positions may require an industry specific qualification or a degree in a relevant field.
Entry-Level Digital Project Manager
If you are entering the field of digital project management with no direct experience, it is likely that you will have had to complete a relevant BA, or are pivoting from another related role (such as a software developer or scrum master).
Alternatively, an Entry-Level Digital Project Manager may be promoted from an Assistant Project Manager role. For the first year of the job, they can expect to be supported by more experienced PM’s and possibly required to study for a certification.
Alternatively, an Entry-Level Digital Project Manager may be promoted from an Assistant Project Manager role. For the first year of the job, they can expect to be supported by more experienced PM’s and possibly required to study for a certification.
Junior Digital Project Manager
Generally, a Digital Project Manager is considered Junior if they have less than five years experience. They likely have or are studying for their PRINCE2 Foundation or equivalent.
Junior Digital Project Managers often assist their senior counterparts with planning, monitoring and control, and likely work under the guidance of a Senior PM. They are more concerned with the day-to-day of a project than the bigger picture.
Junior Digital Project Managers often assist their senior counterparts with planning, monitoring and control, and likely work under the guidance of a Senior PM. They are more concerned with the day-to-day of a project than the bigger picture.
Senior Digital Project Manager
Most Project Managers are not considered senior until they have had over five years of experience, and some companies may require more than this for their senior roles.
With the jump comes more authority and responsibilities; a Senior Digital Project Manager must have a strategic vision and consider how the project aligns with the goals of the organisation.
With the jump comes more authority and responsibilities; a Senior Digital Project Manager must have a strategic vision and consider how the project aligns with the goals of the organisation.
To find an entry-level role, it is likely that a company will want you to show initiative and interest in Digital Project Management. Perhaps you have experience in related work (such as a Web Designer or similar), or have a related university degree. Showing genuine intent to study for a qualification is always a good idea if you do not have any.
Junior Digital Project Managers likely have some relevant experience under their belt already. They may have pivoted from other jobs such as a scrum master or digital marketing manager, meaning they are familiar with the project landscape.
Similarly, it is not unusual for a Junior Digital Project Manager to pivot out of such a position; they may go on to become a Digital Marketing Manager, Product Manager or explore some other specialism.
The only real entry point to becoming a Senior Digital Project Manager is to gain experience as a Junior, and gain the necessary qualifications during that time. Having achieved this position, a senior DPM may go on to become a Product Manager, Program Manager, Project Management Office (PMO) Manager or even a Chief Operating Officer (COO).
Junior Digital Project Managers likely have some relevant experience under their belt already. They may have pivoted from other jobs such as a scrum master or digital marketing manager, meaning they are familiar with the project landscape.
Similarly, it is not unusual for a Junior Digital Project Manager to pivot out of such a position; they may go on to become a Digital Marketing Manager, Product Manager or explore some other specialism.
The only real entry point to becoming a Senior Digital Project Manager is to gain experience as a Junior, and gain the necessary qualifications during that time. Having achieved this position, a senior DPM may go on to become a Product Manager, Program Manager, Project Management Office (PMO) Manager or even a Chief Operating Officer (COO).
History of the Profession
People have had to manage projects for centuries (dating back to Egyptian pyramids, Roman aqueducts and even further!) - so Digital Project Management is a comparatively new development! Technological innovations at the end of the 20th century brought with them a new wave of businesses, opportunities, and ultimately, careers, in the digital space.
Reviews
We think that hearing from other professionals in the field is a great way to learn about a new career change or opportunity. Let’s see what people have to say about being a Digital Project Manager!
Digital Project Manager
Sammy
The job is great as it is very varied. There aren't really any barriers to entry, particularly if you work at a start-up (which I would also recommend doing!). You just learn on the job, the skills I've learned in planning, resource management, client interfacing and concepts for new website design have massively helped me and my team . There are amazing resources online to help you understand code, digital marketing, etc, and plenty of small companies looking for those skillsets helping you achieve success!
💰£28,000Annual
salary
salary
💼50Weekly hours
🏝️70%Remote suited
🤷♀️50%Stressful
⚖️70%Work life balance
Digital Project Manager
Darren
Working as a Digital Project Manager at Tech Innovations Ltd. has been a rewarding experience. The variety of projects keeps things exciting, from launching websites to developing apps and running digital marketing campaigns. The team dynamic is fantastic, with constant collaboration across departments, and there are plenty of opportunities for professional growth. I’ve been supported in earning my PRINCE2 certification, which has been a huge benefit. That said, the role can be high-pressure, especially when juggling multiple projects with tight deadlines or dealing with changing client expectations.
💰£44,000Annual
salary
salary
💼42Weekly hours
🏝️45%Remote suited
🤷♀️56%Stressful
⚖️75%Work life balance
Junior Digital Project Manager
Maggy
I’ve had the opportunity to work on alot of projects, from website redesigns to digital marketing campaigns. I LOVE MY TEAM, I’ve learned so much from working with the developers, designers, and senior project managers. I do sometimes feel the pressure of deadlines, But the lucky where in work has a great ethos to work-life balance and the flexible working hours makes it easier to manage. Overall, I really enjoy my job but it is tasking at times but im excited about the opportunities ahead.
💰£35,000Annual
salary
salary
💼48Weekly hours
🏝️76%Remote suited
🤷♀️47%Stressful
⚖️68%Work life balance
Similar Careers
The following careers are closely linked to Digital Project Management. As being a DPM is such a collaborative job, they will almost definitely work beside some of these roles.
Resources
Our mission here at Focus is to help people have better careers - and if you think a career as a Digital Project Manager is right for you then the following resources could help! Check them out.
Podcast
The Digital Project Manager
This podcast offers how-to-guides, tips, tricks, tools and more for the digital project manager. Listen for project guidance in the Digital Wild West.
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Video
The Fundamentals of Digital Project Management
A short but information-packed video that gives a great introduction to what a DPM does, as well as the difference between Project Management and Digital Project Management.
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Book
Scrum: The Art of Doing Twice the Work in Half the Time
An easily readable and understandable book which gives insight into the foundation of Scrum and it’s benefits, with real-life business examples.
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Course
PRINCE2 6th Edition Foundation & Practitioner Masterclass
Udemy's top rated PRINCE2 masterclass. Having a teacher explain key topics is a worthy investment for PRINCE2 and will help you learn what it's all about much faster than relying on the textbook alone.
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Article
7 Reasons to Love Your Inner Digital Project Manager
This article is worth a read, and gives some great points in favour of becoming a Digital Project Manager.
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Book
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The Economist Guide To Change And Project Management: Getting it right and achieving lasting benefit
The revised and expanded third edition of this much-admired guide explains the principles and techniques of change and project management. With its clear, structured approach it is an invaluable handbook for helping leaders and managers to be sufficiently informed, equipped and confident to use projects to deliver change, and to realise its benefits.
Podcast
What Exactly Is A Digital Project Manager? Debunking The DPM Name Game
Emily Carbonell-Ferguson hosts a roundtable discussion with Patrice Embry, Abby Fretz and Ben Aston on the sometimes confusing job titles we use as we progress through our DPM careers; digital project manager vs senior digital project manager vs producer vs account manager - what's it all about? Is there really any difference between us? Or should we be calling ourselves something different altogether?
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Course
PMP
The PMP certification proves you have the project leadership and expertise in any way of working: predictive, hybrid or agile. It demonstrates your ability to lead projects without being tied to any specific industry or geographic location.
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Regulatory Bodies
Various regulations and compliance requirements may apply in the digital space - there are many that could be relevant, depending on the nature of the project, below are two examples of governing bodies you may encounter in your work as a Digital Project Manager.